If we want to save time in managing the marketing on social networks effectively, it can take a lot of time each day, as we have to interact, respond to comments, follow our competition, etc. Furthermore, each platform is different and this makes it even more laborious.
Social networks are used every day by millions of people to search for new brands, information and company news and this makes social networks essential in our marketing strategy. The key is to do things correctly, focus on the most important aspects and use the right tools. So, in this post, we present some tips so you can save time and resources for efficient social media growth.
1. Prioritize the Social Media that are Most Useful to You
We have to prioritize our attention on those social networks that give us the best results, depending on the nature of our company, our objectives, and, of course, on the most popular ones: Facebook, Twitter, Instagram, and LinkedIn. Furthermore, these are surely the most used by your target audience.
Narrowing your platforms to only those that work for your brand can significantly reduce the time you spend on social media each day.
2. Save Time with Tools to Manage Marketing on Social Networks
If you have a lot of social media, it can take a lot of time each day. It is best to use a tool like, for example, Hootsuite. This tool allows you to see all your updates from your account. You can manage important details, such as welcoming new followers and interacting with those who just signed up.
You can set up different feeds and columns by location or keywords.
3. Work in Batches and Schedule Yourself
Batch work involves scheduling and rescheduling, filling in the gaps with valuable content you already have. Before you continue creating other content, make sure you have used your resources correctly. Investing a part of our time in making the material we already have more useful will not only save us time, but we will have a better chance of being successful, since we already know what works.
4. Utilize a Content Calendar for Organizing Your Tasks
A content calendar provides a clear visual representation of your tasks, aiding in goal achievement while also preventing social media fatigue and saving time.
Leverage the calendar to strategize your content type and schedule for posting. Similar to your personal or business calendar, a content calendar maps out your activities, streamlining your efforts.
5. Establish a Schedule for Your Daily or Weekly Activities
Establishing routines is essential for efficient functioning. Develop a productivity routine to streamline your daily, weekly, and monthly tasks. A traditional to-do list remains a reliable method, whether utilizing a paper planner or a digital iOS application.
Allocate time slots on your calendar for dedicated focus on particular tasks or projects. Explore various productivity platforms such as Asana, although there's a plethora of options available, so feel free to experiment until you discover the most suitable fit.
6. Identify Optimal Posting Times
Timing is crucial in social media posting. The ideal posting times differ based on the platform, content genre, and your brand's specific audience and industry. Conduct thorough research and analyze your brand's social media metrics to discern the most favorable timing patterns.
For instance, if you observe increased engagement with your Instagram content during the afternoon rather than the morning, posting between noon and 4 p.m. might be most effective.
7. Employ Prewritten Responses
Utilizing saved or canned replies is a widely adopted strategy for managing escalations. Consider these responses akin to an FAQ page, which efficiently addresses common inquiries or issues, thereby facilitating customer support. Similarly, templated responses offer quick solutions.
Moreover, with the rise of conversational commerce, automated replies deployed in messaging apps and other platforms aim to assist customers promptly, potentially averting the need to escalate to a live agent.
8. Utilize Social Media Automation for Increased Time Efficiency
As previously discussed, automated responses aid in streamlining customer care interactions.
Implementing additional social media automation functionalities such as scheduling and chatbots further enhances time management, a pivotal aspect of productivity and organization. Rather than manually posting or responding to each message in real-time, automation can alleviate some of the workloads for you.
9. Utilize Social Listening to Remain Informed About Trending Topics
Social media managers often strive to understand their audience's perspective.
Through social listening, you can adopt a bystander's viewpoint and acquire valuable insights into your content. This practice enables you to discover discussions surrounding your brand, stay attuned to industry trends, and deepen your understanding of your audience overall.
10. Embrace Strategic Content Recycling
Rather than constantly brainstorming new and relevant ideas for each post, consider how you can creatively repurpose your most successful content. Repurposing top-performing content conserves both time and energy.
By leveraging content that has proven effective, you increase the likelihood of success across various platforms. For instance, you could share a Reel on your story, create a carousel, or transform YouTube videos into bite-sized snippets for TikTok.
11. Streamline Social Media Analytics and Reporting Processes
Save valuable time by automating your social media analytics. Rather than creating reports manually each time, establish a reporting schedule to automatically generate your preferred metrics within specified timeframes.
Numerous social media threads reports can be automated, simplifying the management of your brand's social media presence.
12. Don’t Forget to Monitor, Adjust and Track to Growth
Embrace the practice of regularly monitoring your social platforms, tracking performance, making necessary adjustments, and repeating the process. Given the dynamic nature of social media, your content and strategy will naturally evolve over time.
13. Master the Art of Prioritization and Task Delegation
Social media managers often encounter burnout as they balance numerous responsibilities and navigate intricate brand matters, some of which may affect their mental well-being. If you find yourself experiencing burnout, don't hesitate to discuss your concerns with your manager. When feeling overwhelmed, it's crucial to communicate your priorities and lean on your team for support.
Do not shy away from declining additional tasks or seeking assistance. Viewing delegation as a strategy for maintaining mental health is essential.
Closing Thoughts
By optimizing time management strategies and utilizing resources effectively, achieving sustainable social media growth becomes not only feasible but also streamlined.
Embracing efficiency in both time and resource allocation lays the foundation for long-term success in navigating the dynamic landscape of social media platforms.
Author by Roxana A. Sosa
Roxana Sosa, a talented writer, blogger, and translator, brings eight years of content creation experience to our team at Viewtiful Day. Specializing in blogs and articles on Marketing, Social Media, and Technology, among other areas, Roxana guides readers through the digital world with clarity and charm. Fluent in both English and Spanish, her work appeals to audiences across the globe. When not crafting compelling content, Roxana dedicates her time to rescuing street puppies and mastering new languages. With Roxana’s expertise, you can navigate the digital landscape with ease, enriched by her insightful writing and her warm, humorous touch.